Creating a mobile app for your company or service is an excellent way to gain insight into your customer base and to continue to build your brand. When downloaded, mobile apps allow you access to analytics, which you can use to tailor your sales and products to anticipate customers' wants and needs, leading to even greater sales. In fact, "recommendation" features within the app can link to data such as past purchases which creates an ever-more customer-centric experience within your brand, and in today's data-rich world, customers are looking for products and experiences tailored exactly for them. Mobile apps present a great image and brand development opportunity, as well. Studies have shown that people look at their phones an average of 85 times a day, and with technologies tied to the app such as push notifications, that means a constant stream of interaction with you and your product or service. By providing notifications about sales, genuinely useful information, and a customized experience, mobile apps also work wonders for client and customer retention, which -- contrary to what you may think-- is actually the key to sales growth. All of the customers you're retaining with your app are going to tell their friends about how useful it is, and word-of-mouth tends to be the best advertisement through endorsement. Mobile apps are some of the most powerful tools businesses have today to develop their brands and drive sales -- connect with a freelance mobile app developer today through FreelancerMax.

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