Marketing Professional

Denton Lesslie000

 Flag   United States   Knoxville, Tennessee, United States
Freelancer

Services

Marketing Professional

I have over 20 years experience in graphic design, project management, creative direction, identity and branding, photography, and exhibit design and fabrication, as well as many others. I am also skilled in commercial design, marketing, as well as design and production of a variety of marketing and public information materials for both the government industry as well as the private sector. One of my responsibilities was the marketing project manager for the Mentor/Protégé Program to assist USACE contractor startups and small businesses in reworking or establishing their outward facing marketing identity/branding and web presence.

Education

Middle Tennessee State University, BS, 1995
Major: Graphic Communications and Design
Minor: Graphic Design (Art Department), Theater

Work Experience

Creative Director/Owner
dentonsdesigns.com, September 1995 to Current

I started a freelance/contractor company when I graduated college while looking for employment. I maintained it while
being employed at an occasional level. Since leaving employment, it has blossomed to a thriving, growing business
where I maintain clients from all over the world.

Notable project:
I am currently in the process of a complete rebranding of TopDog Health & Rehabilitation out of Connecticut. We are
working on new identity, product design, voice and message, and look and feel of all print, web, and social media products.

Associate Creative Director
Leidos (formerly Science Applications International), September 2013 to March 2019

I was responsible for graphic design, project management, creative direction, mentoring designers, web based
marketing, identity and branding, photography, estimating and budgeting, exhibit and trade show design. I was being
groomed to take over the Creative Director Position, and assisted the Creative Director in all aspects of the position.

Key responsibility:
I was the Marketing Project Manager for the Mentor/Protégé Program to assist USACE contractor startups by assisting,
reworking, mentoring, and/or establishing marketing identity/branding and web presence. I was responsible for identity
packages, branding guides, website UI/UX, marketing strategy, social media initiatives, and designed marketing materials
to meet the set strategy.

Associate Creative Director
Science Applications International (SAIC), March 2010 to September 2013

My responsibilities included graphic design, web based marketing, UI/UX, identity and branding, photography, and
exhibit and trade show design, as well as many others.

Notable project:
I was the project manager for a 173-page document that included information on creating a model for environmental
improvements to the Chesapeake Bay and watershed. The U.S. Environmental Protection Agency Federal Leadership
Committee for the Chesapeake Bay tasked production of a “strategy guide,” based on the President’s executive order
13508, to protect and restore the Chesapeake Bay watershed. This piece was distributed to local government officials, U.S.
Congress, and President Obama to encourage community involvement, and bring the attention of the federal government to
address Chesapeake’s environmental challenges.

My responsibilities were project management, design concept and strategy, creative direction, budgeting, over-seeing
document layout and production, and 508 compliance.

Link to full strategy: https://federalleadership.chesapeakebay.net/post/New-Federal-Strategy-for-Chesapeake-Launches-
Major-Initiatives-and-Holds-Government-Accountable-for-Progress.aspx

Link to EO 13508 in the Obama White House Archives: https://obamawhitehouse.archives.gov/realitycheck/the_press_
office/Executive-Order-Chesapeake-Bay-Protection-and-Restoration

This project received the second highest award of Distinguished in the Society of Technical Communicators (STC)
Annual National Design Competition.

Senior Graphic Designer
SAIC, July 1996 to March 2010

Responsibilities included graphic design, page layout, identity and branding, photography, and exhibit design and
fabrication. I worked closely with clients and the creative director.

Notable project:
I was on the design team for the Department of Energy The Humidity Control Experience Mobile Showcase. The 78-foot
tractor-trailer was designed as a mobile classroom for educating the public on benefits of energy-saving desiccant humidity
control technology. The trailer was filled with interactive activities and a humidity room to exhibit the full experience.
I was responsible for the branding of the marketing, display, and interactive multi-media materials. I was a part of the team
that designed the vehicle wrap, exhibit layout, multimedia software, and build out.

This project received the highest award of Best of Show in the Society of Technical Communicators (STC) Annual
National Design Competition.