Market Research Consultant

Redouane Ali HAIRECHE

 Flag   Algeria   AIN BENIAN, ALGIERS, Algeria


Market Research Consultant

I work as a prefessional in Market researchs, I have launched and managed several market studies especially in FMCG and Telecom market.

main research are :

- Customer use and attitudes

- barrier and motivations studies

- Brand positionning studies

- Pre-tests and post-tests communication

- Product tests

- Brand health tracking

I can assist you in :

1- Setting up the brief : identifying the problematic, setting up the objectives of the research , determining the answers needed, determining the target population, planning

2- identification of the appropriate methodology to reach the goals of the research, this includes also an analysis of the different offers from market research agencies to select the best offer.

3 - following up the study with the selected agency : setting up the questionnaires and the discussion guides , checking the execution in comparison to the planning.

4 - Analysing the raw datas including : cleansing of data , analysis of tables , and realization of the final report , checking the report if the report has been done by the agency


More than 15 years of experience in Business management, where I have been in charge of Sales & Distribution, Business development, Strategy.
Marketing including digital marketing and sales competencies in International companies .
Highly experimented in launching and developing new business / companies.
Multi-cultural environment management.

Main business dealt with throughout my experience :

-Mobile Telecommunication
-FMCG ( Edible Oil, Fats, Sugar, Condiments and Sauces, Drinks , Confectionnary)
- Internet Services.
-Construction and building materials . 


2018 - Essential of Master of Business Administration from HEC Montreal - Canada

2005 - Master in Marketing Management from Paris Graduate School of Management ( PGSM)

Work Experience

18 years capitalized in the fields below :
- sales and distribution
- Marketing strategy and operations
- Market research and customer insights analysis
- Market analysis and Business intelligence
- Digital Marketing