Business Strategies and Marketing:
• Entrepreneurship 101.
• Fundamentals of marketing and its rule in the organization.
• Market research, planning, and implementation.
• Market segmentation and targeting.
• Strategic marketing tools.
• Consumer behavior.
• Integrated marketing communication.
• Recruitment process and team building.
• Digital marketing intro.
• Social media marketing.
• Facebook and Google ads.
• Copy writing and content creation.
• Search engine optimization (SEO).
• Email marketing.
Personal Skills and Sales Practice:
• CV and job interviews.
• Presentation skills and public speaking.
• Leadership and team work.
• Introduction to sales, and the sales equation.
• Persuasion and Negotiation skills
• Customer and sales representative body language.
• The art of value selling.
• Sales and marketing management integration.
• Operations efficiency (LEAN principle and productivity improvement)