Business development and soft skills

Mussa Aleskandarani

Libyan Arab Jamahiriya   Benghazi, Benghazi, Libyan Arab Jamahiriya


Business development and soft skills

These training / consultation programs were designed based on practical experience with international companies such as ( Schlumberger / CATERPILLAR / TOYOTA ), these courses help participants and their organizations excel in today’s challenging business environment by focusing on the tools necessary to increase sales effectiveness and significantly improve marketing results, participants’ll also gain important personal skills to help them succeed in their career path and positively impact the organizations.



Business Strategies and Marketing:

• Entrepreneurship 101.

• Fundamentals of marketing and its rule in the organization.

• Market research, planning, and implementation.

• Market segmentation and targeting.

• Strategic marketing tools.

• Branding.

• Consumer behavior.

• Integrated marketing communication.

• Recruitment process and team building.

Digital Marketing:

• Digital marketing intro.

• Social media marketing.

• Facebook and Google ads.

• Copy writing and content creation.

• Search engine optimization (SEO).

• Email marketing.

Personal Skills and Sales Practice:

• CV and job interviews.

• Presentation skills and public speaking.

• Leadership and team work.

• Introduction to sales, and the sales equation.

• Persuasion and Negotiation skills

• Customer and sales representative body language.

• The art of value selling.

• Sales and marketing management integration.

• Operations efficiency (LEAN principle and productivity improvement)


BSc in Industrial and Manufacturing systems engineering

Work Experience

• Certified International Trainer from the International Board of Human Development.
• . Former QHSE Supervisor at Queroz Galvao for construction.
• . Former Field Engineer at Schlumberger.
• . Former Sales Engineer at CATERPILLAR.
• . Former Marketing and Sale Manager at TOYOTA
• . Currently; Business Incubator Coordinator at Tatweer Entrepreneurship Campus.


• Certified International Trainer from the International Board of Human Development. • CATERPILLAR Certified sales professional.

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Mussa Aleskandarani

Category: Sales & Marketing
Rate: $20/ Hour / Monthly


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