Brand and Website

Jack Catford

Southampton, England, United Kingdom

About

Jack Catford

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About

I have recently left full-time employment as a Social Insights & Analytics Specialist at Jellyfish, a position held for a year, previously holding the role of Social Media Executive for three years. Prior to this I started three YouTube channels amassing views of over 200k. My passion for online video has only grown over time into the areas of video production, video testing and optimisation.

Through working at an award winning global digital marketing agency I have gained experience working with a range of organisations in various industries, including FMCG, fashion & beauty, leisure and property. My specialities include video optimisation, channel setup and optimisation, social listening and live video.

Key skills include community management through a range of scheduling tools; extracting meaningful social insights using Brandwatch; organic/paid campaign planning and execution including setup, monitoring and reporting across various formats and platforms; live video event streaming through YouTube, Facebook or Periscope; social listening to track mentions of brands, products and competitors.

I have experience with a range of scheduling tools such as Buffer, Hootsuite and Spredfast; reporting tools such as Simply Measured, Data Studio and Google Analytics; and social listening tools such as Brandwatch, Brandseye and Pulsar.

Education

BTEC Business Studies and A-Level IT at Reigate Sixth Form College.

I was on the student parliament of the students union,
I have helped produce, market and launch a children’s adventure book,
I also helped market and launch the festival annual ’10 for Independents United.

Work Experience

Social Insights & Analytics Specialist at award-winning global digital marketing agency, Jellyfish for two years, previously holding the role of Social Media Executive for three years at Jellyfish.

Work experience in database management for loyalty schemes and warehouse management as well as ecommerce management.

Services

Social Media

Social Network Setup to setup Twitter/YouTube/Flickr/Vimeo/Wistia
Facebook Profile/Facebook Business Page/Facebook Group/Facebook Event
Google Plus Profile/Google Plus Business Page/Google Plus Group
LinkedIn Profile/LinkedIn Company Page/ LinkedIn Showcase Page/ LinkedIn Group
Pinterest Profile or Pinterest Business Page

Social App Setup to setup Foursquare/Snapchat/WhatsApp/Messenger
Instagram Profile or Instagram Business

Social Site Setup to setup Wikipedia
Yelp/Review Centre/Feefo/Trip Advisor
Reddit/Buzzfeed/StumbleUpon/UpWorthy
Tumblr/Wordpress Blog/Blogspot
RedBubble/Etsy/eBay Account/eBay Shop

Social Media Micro-Audit to identify quick-wins for YouTube/Facebook/Twitter/Google Plus/LinkedIn/Pinterest or Instagram

Social Media Audit to recommend best-practice for YouTube, Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Instagram including competitor analysis

Social Media Strategy to recommend best practice across social content and campaigns

Social Media Calendar to outline key posts and campaigns

Social Media Scheduling to post day-to-day social media activity

Social Media Reporting for YouTube/Facebook/Twitter/Google Plus/LinkedIn/Pinterest or Instagram

Live Social to post from events on Facebook/Twitter
Snapchat/Instagram
Facebook Live/Periscope or YouTube Live

Paid Social Strategy to recommend best practice across ads and campaigns on Facebook/Twitter/Instagram/LinkedIn or Pinterest

Paid Social Setup (premiums apply) to setup, optimise and report on ads across Facebook/Twitter/Instagram/LinkedIn or Pinterest

Social Media Monitoring to identify public and owned user posts on Facebook, Twitter, Instagram, LinkedIn, Google Plus and Pinterest

Social Media Management to identify and respond to public and owned user posts on Facebook, Twitter, Instagram, LinkedIn, Google Plus and Pinterest

Social Listening (premiums apply) to identify public user posts on Social, Blog, Image, Video, Forum, News, Review and General sites

Image Insights (must have social listening) to identify public images on Twitter and Instagram

Social Visualisation (must have social listening) to visualise social, mention, sales, analytics and third-party data

Persona Development to identify and build persona groups

Influencer Analysis to identify opportunites for brand and influencer partnerships
Category: Sales & Marketing
Rate: $25/hour

Brand and Website

YouTube Optimisation to help YouTube videos to rank in search

YouTube Testing to help optimise videos

YouTube Strategy to recommend best practice across YouTube content and campaigns

Video Recommendations to ensure video best practices are followed

Competitor Video Analysis

Video Production and Editing (premiums apply)

Photography (unedited)

Transcription

Technical SEO Audit to recommend best practice across Markup, Page Speed, Content, Site Structure and Visibility

SEO Markup to optimise meta data for Search Engines, OpenGraph, Twitter Cards, Rich Pins and more

Content Entry/Site Changes

Data Entry

Email

CRM Management

Event Management (premiums apply)
Category: Sales & Marketing
Rate: $25/hour

Portfolio

Browse & View My Portfolio

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