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Building your Freelance Business Brand With 5 Easy Steps
Oct 4, 2018
Author: Brooke Moore
Your logo is the face of your business and is the best tool for establishing a visual component that will stick with a customer. Being able to recall and identify a company without prompts should be your goal when it comes to creating a logo for your brand.
Know your brand. Who are you?
What are you trying to get across to your customers? Why should the choose you? Your logo should reflect your goals and values as a business. Really spend some time diving into what your business will look like and how you want to portray who you are to clients and customers. Pick something that has an easy and clear design and can efficiently be applied to communication strategies that will align well with your audience.
Research your competitors
It's OK to use other brands as inspiration, but stay authentic to your own brand-- you don't want to violate any copyrights along the way to creating a face for your brand. Avoid cliches by ditching illustrations that are widely used-- if you have a freelance photography business, I would stray away from incorporating a camera into your logo. Staying true to who you are and to your businesses core values should always remain a top priority along with bringing value and originality to your brand logo.
Pay attention to details
View your logo in different formats because it might look completely different on a pen than it does on a t-shirt or a business card. Also, don't go overboard on your design, you don't want to get overwhelmed with color, text, font or images, keep it simple, and once you have a few ideas, it's time to design your logo.
Sketch out your ideas
Visit LogoGenie and bring your vision to life! With over 1000 logo templates to choose from, I'm confident you will be able to design the perfect logo to reflect your brand in as little as five minutes. Enter your company name, choose your industry and enter a baseline if you have one and it's as easy as that!
Bring your brand to life and promote your business
Once you have your logo, integrate it into every aspect of customer experience to really pull everything together from a storefront to a website or personal interactions. When clients are seeking a service or product from a business, they want to see that the business they are purchasing from is put together-- having a logo can make all the difference! After you have associated your business with your brand, start promoting your business and booking gigs-- visit FreelancerMax.com, create a profile and start booking clients today!
Building a brand can be on of the most significant things you can do for your new freelance business and can transform your existing business from a small player to an existing competitor. In time you will discover that your customers will develop a deeper trust for your brand and what you do. Thus, resulting in selling your products and services. With a new logo from LogoGenie and an established brand, you are well on your way to booking endless clients through FreelancerMax.com
Now go build an effective brand and tell your story!
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